In a bold and inspiring move, Chinthaka Wijethunga, former Associate Director at GroupM, has stepped into a new leadership role as Co-Founder and CEO of Sri Max, a rising force in Sri Lanka’s OTT entertainment industry.
The Journey from Media Strategy to Media Ownership
With years of experience in one of the world’s leading media investment agencies, Chinthaka built a reputation for digital strategy, brand communication, and performance-led storytelling. His transition from GroupM to the frontlines of content creation marks not just a career pivot, but a deeper mission—to transform Sinhala digital entertainment into a global narrative.
What is Sri Max?
Sri Max is positioning itself as the ultimate destination for Sinhala-speaking audiences across the world. Offering a mix of original web series, blockbuster films, and culturally rich productions, the platform has quickly attracted attention for its bold catalog and modern interface. With a freemium model and premium local content priced affordably (Rs. 290 per feature), Sri Max supports both creators and consumers alike.
The platform also hosts content in Tamil, Malayalam, Hindi, Korean, and English, creating a broader gateway for Sri Lankan audiences to explore regional and international storytelling.
The Business Opportunity
Chinthaka’s entry into Sri Max signals a shift in the OTT space in Sri Lanka—from aggregator models to original IP and creator-first ecosystems. With a clear digital roadmap and strong strategic thinking, he aims to connect the diaspora market, attract ad-tech partnerships, and elevate local talent.
As Sri Lanka’s media economy moves toward on-demand consumption, leaders like Chinthaka are not just adapting—they’re leading the charge.
